Whether you oversee a home remodeling company or a plumbing business, the right local marketing plan will get your name out there and establish credibility within your community. The best strategies typically combine online and print advertising options, such as targeted social media ads and vehicle wraps. Here are a few ways to build brand awareness.
A Guide to Local Marketing for Service-Based Businesses
1. Add Incentives to Targeted Local Campaigns
Think about your target audience when creating local campaigns. Both Facebook® and Google® allow you to set up campaigns for specific segments of the local or national population. Your ads will appear in front of your audience and can include incentives that inspire contact, such as free consultations and discounts for first-time customers.
2. Participate in Community Events
Meet members of your community by participating in events, such as spring and fall festivals, as well as local trade shows. Provide business information on brochures and business cards, as well as freebies such as tote bags, drink cozies, and flashlight keychains. Choose practical freebies, as they’ll get used more.
3. Use Vehicle Wraps
Outfit your cars and trucks with vehicle wraps for easy and effective advertising. Wraps allow you to advertise whenever you or your team members are on the road, generating up to 70,000 vehicular impressions daily. They’re also inexpensive and don’t take long to install or remove.
4. Become a Sponsor
Sponsor a local sports team. Your business name will appear on the team jerseys, website, and social media pages to help community members learn about you. Since local sports team announcements often appear on town and City Chamber of Commerce websites, you will gain even more exposure.
5. Create Educational & Announcement Videos
Use your business website and social media channels to post content your target audience will benefit from. If you have a home remodeling company, for example, videos concerning room additions or outdoor kitchen planning will provide useful information. Also, use videos to make special announcements, such as those about contests and hiring.
Discuss your vehicle wrap ideas with the team at DTM Signs and Truck Wraps in Brooklyn, NY. Known for prompt, quality installations and satisfied customers, this business offers effective services and financing. Call (347) 312-5488 today to get started, or learn more about vehicle wrap services online. Get additional marketing ideas on Facebook.