Whether or not a business uses conventional advertising, there are a variety of signs every company should have on site to engage customers and increase sales. Here are four kinds of messages you should display in your business to increase visibility and improve brand recognition.

What Kinds of Signs Can Benefit Your Company? 

1. Informational Signs

Also known as “wayfinding” signs, informational messages allow your customers and clients to navigate your store self-sufficiently. While not intended as a substitute for face-to-face interactions with your customers and guests, informational signs are a necessity because the majority of customers prefer to explore stores on their own, without having to ask a sales associate where an item is located.

2. Sale Signs

Sales messaging isn’t necessarily about prices and discounts. The overriding purpose is to encourage customers to purchase a particular product by drawing their attention, piquing their interest, and conveying a compelling reason for them to buy. Sale signs are an opportunity to relate the value-added benefits of a particular product that wouldn’t normally come up in regular conversation. For example, a sale sign might say that a product is “made in America,” manufactured by a “family-owned and operated company,” or “made from 100% recyclable materials.”

3. Educational Signs

Like informational signs, educational signs help customers navigate stores, but they provide a narrower focus to help find exactly what they want. For example, an electronics store may have informational signs directing customers to the computer department, but educational signs within the computer department will direct them to computers with different features like gaming, graphic design, or general business, with an explanation of each product’s functionality.

4. Entertainment Signs

The final category of signs every retail and small business needs are for entertainment. Today, when consumers have access to more retail options than ever via the internet, the ability to capture a customer’s attention and make them smile makes your product memorable and improves their overall experience in your store. Try setting up a stand outside your store with a funny saying to draw people inside.

Whether you’re looking for illuminated signs outside your store, vehicle wraps, or signs within your store to guide the customer experience, visit us at Professional Image. Serving Honolulu, HI, for more than 32 years, we have the knowledge and experience to meet your business’s needs reliably and affordably. To learn more about our services, visit our website or call (808) 721-2611.