Every so often, organizations release company history books to mark milestones and celebrate successes. It lets others understand the company better by explaining how your organization got to where it is now. A fantastic way to do this is through beautiful visuals. A seasoned publisher will help you find the right images, but below are a few tips to know before selecting.

What Visuals Should You Include?

The adage that “pictures are worth a thousand words” holds today, especially with company history books. You should incorporate powerful images that tell a story at a glance.

• Product & Service Photos: As a business, you have to showcase what your company offers to the clients, so show your quality products and exceptional services in the best way possible.

• Employee Images: Your people are what drives the company, which makes it sensible to include them. However, choose photos that evoke trust and positivity. It shows your culture and connects with the readers as it displays the human side of the business.

• Charts & Graphs: The most straightforward way to explain data and numerous figures is to condense these into a graph or chart. Doing so makes it easier for the reader to understand the content and its relevance.

How to Select the Right Images

Remember that not all images are equal; some are better at getting your message across than others. Below are several tips to guide you in your choices.

• Use High-Quality Photos: Choose images that are sharp and clear—low-resolution photos look off when printed, which reflects negatively on your company. Whenever possible, incorporate brand colors into the imagery to make the overall look of the book project cohesive.

• Avoid Stock Images: Make your company history book unique by steering clear of stock photos. Instead, schedule a photography session for the project, or use images taken by professional photographers.

• Focus on the Message: Every photo should have a clear message that sparks meaningful conversations, so don’t choose offensive or irrelevant imagery.

When searching for images to incorporate in your company history book, let Essex Publishing Group, Inc. of St. Louis, MO, help you. As a trusted publisher of corporate history books, they’ve worked with Fortune 1000 companies and family businesses in showcasing an organization’s successful journey. With client’s guidance, the photo acquisition’s team will be sure to find the right images to tell your story.  You can count on Essex Publishing Group to do this for you.  Call (314) 627-0300 to request a quote on a corporate milestone book today or visit them online.