Building brand awareness is essential to your business’s success. It allows your ideal clients to discover you and keeps you top-of-mind to existing customers. When you’re using marketing services to help people learn about your work and products, here are a few ways to create a cohesive and compelling theme for your brand.

How to Promote Your Small Business

1. Identify What Makes You Unique

Discovering your brand identity begins with recognizing what distinguishes you from the competition. Once you pin down these traits, products, or services, own them and weave them into your brand awareness strategy.

For example, include the years you’ve been in business or any unique accreditations you carry in your business bio. Your target clients will begin associating specific values or images with your brand. Customers also tend to notice businesses that bring something new to the market.

2. Capitalize on Your Online Presence

Social media platforms are now more powerful than ever. Whether or not you operate a brick-and-mortar store, you can easily reach your target audience by posting updates on your social media channels. Take advantage of the online space to promote your brand and connect with your customers. Keep your customers and followers engaged by posting updates, photos, and testimonials.

3. Stay On-Message

Whether it's your brand name, logo, or URL, everything you use to identify your business should help strengthen your brand recognition. It's essential to stay consistent across all channels so your audience won't be confused about your messaging. To do this, use the same colors, fonts, and logos for all platforms. 

Growing your business is a fulfilling yet challenging venture. Let the telecommunications and digital marketing specialists of Fredrickson Communications help you build brand awareness and get the attention of your ideal clients. Serving Durham, Chapel Hill, and Raleigh, NC, they provide business consulting and marketing services, search engine optimization, web design, and other solutions to help position your company as a top business. Call their office today at (336) 512-0003 to schedule your free consultation, or visit their website to learn more about their marketing services.