Today, building a company's brand and presence goes beyond traditional methods. Marketing efforts now build on television, print, and radio ads to include digital signage. This technology incorporates a wide range of channels to appeal to diverse audiences who receive advertising in virtual and automated settings. If you're a telecom agent or value-added reseller (VAR) looking to provide digital signage services to your clients, here’s what you need to know. 

What Is Digital Signage?

Digital signage is advertising content that's displayed through videos, images, streaming media, and other digital technologies. The virtual signage can typically be found in many venues, including hotels, airports, restaurants, stadiums, and other public spaces. Depending on the scope of the company's marketing messages, the content is generally delivered on single screens, video walls, wayfinding screens, and menu boards.

What Can It Be Used For?

As a telecom agent or VAR, your clients can use digital signage in a variety of ways. For example, they can advertise products and services, as well as implement articles and other information that provide value to potential customers. For instance, grocery stores can highlight how the community benefits from working with local farmers, or gyms can show a schedule of the upcoming fitness classes.

The advertising channel is also ideal for highlighting upcoming promotions, as your clients can include discounted pricing and other incentives to attract more customers. Finally, digital signage is a means to introduce staff to customers, allowing the latter to put a name and a face together if they have questions or need help.

MACH Networks in Carlsbad, CA, provides telecom agents and resellers with the LTE solutions their clients need to customize digital signage. This technology provider in San Diego County has a comprehensive approach, as they supply innovative products, handle installation, continue monitoring, and offer management and ongoing support. To learn more about how telecom agents and VARs can build their business by offering their clients digital signage services, call (866) 972-7677. Visit their website and the company LinkedIn page for additional information on their products and services.