While most real estate searches start online, an open house is still a fantastic way to draw in buyers, some of whom might even make an offer on the spot. However, getting people to come tour the property takes much more than a sign and some balloons on the sidewalk. Below are a few tactics real estate professionals use to get the most out of their open houses.

3 Tips for Attracting People to Your Open House

1. Run Print Ads

The internet might be the strongest driver of traffic, but many people still pore over the classified ads in the local newspaper. Advertising your open house in the paper and posting flyers on bulletin boards will increase your exposure, especially if the paper runs the ads online. 

2. Leverage Social Media

Facebook, Instagram, and other social media platforms are among the most powerful tools at your disposal, allowing you to easily create events and ads targeted to your audience. Media-rich posts including photos and videos are extremely effective at piquing the interest of potential buyers with little to no up-front investment.

3. Post Signs Around the Neighborhood

Now that you have people interested in your open house, you’ll need to be sure they can find the property. Real estate agents recommend putting at least 20 directional signs throughout the neighborhood, which can point the way and could grab the attention of people driving by.

If you’re putting property in Anchorage on the market, the real estate professionals at Nova Property Management have the tools and experience to take the pressure out of the process. With over 35 years’ experience and a proven approach to marketing, their team has what it takes to help you get the fastest sale and best price possible for your property. Visit their website to learn more about selling your property, or call (907) 522-1332 to speak with one of the area’s top real estate professionals today.