As many consumers shop for products and services online, businesses put their marketing efforts into building an online presence. Although this is extremely important in today’s market, a portion of the budget should still go towards printing marketing collateral. This additional marketing opportunity can increase brand awareness and raise your profit margin. Using this traditional tool to promote your business has the following benefits.  

Why Is Print Marketing Still Relevant? 

1. Strengthen Connections

From stacks of brochures at convention booths to leaflets in the mailbox, many consumers like the process of physically flipping through the glossy pages of promotional materials. They will remember the experience, which helps build a stronger connection and familiarity with your business. When someone receives something in the mail, they are more likely to leaf through it or look at it since it’s physically in their hands. Consumers might not readily retain the same information when scrolling through the pages of a website.

2. Increase Brand Recognition 

When printing materials, you can place the company logo or motto on flyers, business cards, coupon book advertisements, and other collateral. People will begin to connect the characters or catchphrases with your business quickly. This means your products or services will come to mind when needed. 

3. Reach the Desired Demographic

When you create websites and social media pages, it doesn’t mean you’ll necessarily reach consumers who would use your products and services. With print marketing, you can place eye-catching advertisements in magazines and newspapers that directly appeal to the demographic and target audience you want to reach. Taking this route to build a presence with the desired market could help generate more business.

For all of your printing needs, contact Image Square Print & Graphics. Based in Santa Monica, CA, and serving clients worldwide, the professionals have over 40 years of experience providing high-quality flyers, banners, and poster printing services. To learn about available 3D photography and large-format printing services, call (310) 586-2333. You can request a printing estimate online and find tips to help promote your business on Facebook.