Think about some of the most memorable print advertisements you’ve seen and what made them so effective. Were you drawn in by a particularly gorgeous shade of red? Or did the earth tones in the artwork catch your eye? This is because color plays a vital role in posters, brochures, and other business marketing materials. Here’s what you should know to maximize the effectiveness of your print marketing.

Why Do Posters & Other Print Marketing Materials Need Color?

Color has shown to have a profound impact on the human psyche. It has the power to uplift and energize, promote feelings of calm and tranquility, ignite passion, and cause anger and irritation.

Blue, for example, is associated with soothing, warm, peaceful, compassionate feelings, while red is linked to love, energy, desire, strength, power, and war. As the color of nature, green symbolizes harmony, fertility, and growth. Yellow is about joy and happiness; however, it can be overwhelming when used in large amounts.

How Color Impacts Buying Decisions 

It’s not uncommon for consumers to have color buying preferences, such as liking black vehicles because of their association with power and mystery. The more you learn about your target market, the better you can hone in on optimal print marketing colors.

Although no two people have the same reaction to color schemes, the hues you select for posters, business cards, and other print marketing materials still have the opportunity to affect a large group of consumers.

How to Make Color Choices for Branding Purposes 

Your print marketing colors should reflect your brand along with piquing the interest of your target market. They give your brand personality, helping it stick in the minds of consumers and become synonymous with your products or services. For example, if you sell motorcycle accessories, a combination of black, white, and red typically sends a stronger brand message over a combination of mint green, pink, and purple.

Use your products and services to influence color choices that increase brand awareness and subsequently provide benefits such as consumer loyalty and more revenue. Work with the same colors across print and digital marketing materials for a uniform look and feel.

Whether you need posters, flyers, letterheads, or other quality business printings, rely on Superior Printing Service, Inc. Based in Hobbs, NM, this printing service combines a talented design team with quick turnaround times to help businesses throughout Southeast New Mexico thrive. Call (575) 393-3261 today to get started or learn more about their posters, brochures, and other printing services online.