If you're planning to sell a home, you want to draw in as many potential buyers as possible. However, putting an “Open House” or “For Sale” sign out front likely won't be enough to get the word out to the widest audience. As such, try incorporating a little creative marketing into the strategy you use to sell a home. Below are a few tips to help attract prospective buyers.

How to Get Buyers to Your Open House

1. Advertise

Advertising doesn't have to be costly. First, utilize all your social media accounts. Post information about the house as well as an album of flatteringly-staged home photos. Encourage your friends and followers to share the post with their friends and followers. Use hashtags that integrate your location.

List the property on real estate websites that can help you sell a home, such as classified listing pages. For a modest fee, you can also take advantage of print media, like posting in the newspaper classifieds and printing flyers to put up on bulletin boards in area stores.

2. Offer Clear Directions

Directional signs are a must when trying to attract people to an open house. Place boldly-colored and -lettered signs in strategic places around your neighborhood. Spell out directions clearly and use arrows.

For the best results, start placing the signs as close to major thoroughfares and interstate exits as possible; this will likely be where the bulk of your potential buyers are coming from.

3. Host a Private Open House Beforehand

Before the official open house, host a private event for your neighbors. Stage the house to make it as appealing and comfortable as possible. Light a fire in the fireplace, and set out a few vases of fresh flowers. Then, serve refreshments and show neighbors the home.

While the event is a chance for you to spend time with your guests, it has a marketing purpose as well. Many people know at least one person who is looking for or considering buying a house; your neighbors may help put you in touch with a future buyer.

When looking to sell a home, you need the support of an experienced real estate agent on your side. Big Journey Homes - Lauri Bauman has been serving the Denton, Lake Dallas, Frisco, Flower Mound, Argyle, McKinney, and Corinth, TX, regions since 2000. She offers comprehensive services for both sellers and buyers, helping clients navigate every step of the process easily and without stress. Call (940) 321-5111 or visit her website to schedule an appointment. Text her directly at (214) 566-1088 with questions.