Many successful businesses have a catchy slogan—a short, easy-to-remember phrase that embodies the company's brand. It’s usually paired with a logo. Before you commit to new marketing materials, such as business cards or fleet graphics, use these tips to create a slogan you can be proud of.
How to Create a Memorable Slogan for Your Business
1. Stay Short & Simple
You only have a few seconds to make an impression, so your slogan needs to be short, simple, and relatable. Keep it to less than 10 words—less is more. Slogans are typically only one short sentence, so avoid over-explaining and complicated words.
2. Keep Your Audience in Mind
Your audience should be at the heart of your new slogan. Are your services local or national? Area customers might understand inside jokes about your city or region, but tourists may not. Before you decide on a new slogan, pitch it to focus groups made up of current customers. Take their feedback to heart, and don’t be afraid to listen to their suggestions.
3. Be Honest
Your slogan will represent your business to the public, so it needs to be honest in what it promises to customers. Avoid phrases such as the best or No. 1, which may be untrue and can seem like bragging. Focus on what makes you different from your competitors, and emphasize that message in your slogan.
4. Don’t Be Afraid to Use Humor
Some of the most memorable slogans incorporate tasteful humor into their messages. If your brand isn’t too serious, think of ways to poke fun at yourself or your services without being demeaning. When the humor is sophisticated, it will make your slogan stand out.
Whether you need a slogan for your business cards or fleet graphics, the team at DTM Signs and Truck Wraps in Brooklyn, NY, will help you create one and establish your company’s brand. Known for excellent customer service and attention to detail, they specialize in high-quality printing, vinyl cutting, and sign installation for car wraps and fleet graphics. Call (347) 312-5488 to request a consultation, or visit them online to learn more about their services. Financing is now available.