When you greet your new customers for the first time, it may not be with a handshake or a phone call. With a brochure, you can leave a meaningful first impression in the palm of their hand. When creating a design for your promotional material, the goal is to encourage your prospective clients to keep reading. Before you head to the brochure printing shop, use the following guide to plan a successful design.

How to Optimize Your Brochure Design

1. Text & Information

Remember, a brochure should communicate a digestible amount of information—more than a business card, but much shorter than a catalog or book. To get your message across, cut to the chase. Start with an intriguing question, then provide the readers with a few sentences about who you are, what you do, and why. Highlight key services in bullet points, and list social media handles, websites, or email addresses where clients can obtain more detailed information.

2. Colors & Pictures

When choosing a color palette, link your brochure design to the rest of your brand. If your logo uses green and brown, continue to use this pairing in promotional material, so the colors serve as a visual reminder of your business. To avoid overwhelming your readers, keep the total number of colors in your brochure to three or less. When choosing pictures, remember that brochures are small and handheld, so images that are too detailed will be lost on your readers. Consult your brochure printing service about what degree of photo resolution they offer.

3. Call-to-Action

Finally, think of your brochure,  not just as a messenger, but as the missing link that turns strangers into clients. To connect with you or your team, they’ll need an easy way to get in touch or take advantage of your offerings. Always end your brochure design with a call-to-action, such as a discount for new clients, or an invite to an upcoming event. Provide the address, website, or phone number the reader will need to redeem your offer.

For high-quality brochure printing that will put your design to good use, turn to Bestype Imaging. They are proud to serve business owners throughout New York City, NY, from high-end fashion designers to burgeoning startups. To establish your corporate identity with posters, banners, business cards, and other products, call them at (212) 966-6886 today. You can also visit their website to learn more about their services.