Don’t take the lighting scheme at your business location for granted. It plays a vital role in establishing the atmosphere you want to present to customers. From backlit awnings outside to creative in-store lighting solutions, the right combination of lights—whether ceiling fixtures, pendants, floodlights, or porch lamps—can make your business more distinctive, memorable, and inviting for future clients and established customers. Below are a few innovative ideas for lighting your store or office.

A Guide to Lighting Your Business

1. Chandeliers

An unusual or artistic chandelier creates a visual centerpiece for a room and makes a strong design statement. For added interest, try installing a long, cascading light in a corner, with smaller lights throughout the room to fill in the shadows.

2. Recessed Lighting

Recessed lighting makes a subtle design statement. It fills a space with a soft glow without obtrusive fixtures. Recessed lighting is a popular choice for boutique stores, bars, restaurants, and offices that seek to project an upscale, sophisticated image.

3. Indirect Lighting

Hiding light sources behind walls and furniture provides ambient lighting that doesn’t overwhelm a room with brightness. Indirect styles are particularly attractive when used in hallways, dressing rooms, and reception areas.

4. Backlit Awnings

A backlit awning draws attention to your business, transforms retail spaces, and broadcasts your brand to potential customers. It can be fully customized with company colors, a logo, and text, making your lighting an integral part of advertising your business.

Since 1885, businesses throughout Kentucky, Tennessee, southern Ohio, and southern Indiana have turned to B&W Awning for quality craftsmanship and customized solutions. They were the first manufacturer in the region to produce and install a backlit awning—a tradition of innovation that continues to this day. Visit their website to see examples of their work, or call (859) 254-0973 to discuss your project with a designer today.