It’s easy to get caught up in the day-to-day operations of your business. If you want to see serious growth, you need to start thinking about the long-term. Any effective strategy should include expanding your audience. General advertising and marketing services can help, as can making a website.

3 Benefits of Creating a Website for Your Business

1. Search Engine Accessibility  

Whether people are looking for a new place to eat, a plumber, or a new apartment building, they’re going to use search engines to find what they need. Research shows that 97% of consumers use the internet to find services in their area. 

You might get some word-of-mouth referrals and people stopping by, but if you don’t have a website that will show up in search, you’ll limit your reach. 

2. Customer Trust

Even customers who hear about your business through other means like to be able to verify that you’re legitimate and have the correct credentials online. Without a site, people may have a hard time knowing exactly who you are and what you sell.

Customers feel more comfortable when they know your hours, your pricing, and your professional background. If they can’t find any information online, it can be hard for them to trust you. Having a site that answers basic questions can be considered a courtesy — you’re making it easy for the customer to learn more and contact you. 

3. Rankings & Competition 

Other companies in your field may have a website. Many consumers will choose the option that’s most visible and easily accessible. 

Additionally, a well-designed website that hosts routinely updated, quality content with a marketing service company can boost your rankings, so clients will find you before your rivals. 

The team at Fredrickson Communications helps small business owners in the Durham, Chapel Hill, and Raleigh, NC, area with all their telecommunications needs, including designing custom websites. These experts have more than 40 years of combined experience in marketing services. To learn more about how they can help you, visit them online or call them at (336) 512-0003 to schedule a free consultation.