Every year, Valentine’s Day inspires romantic gestures—and purchases. If you’d like to capture some of that attention in your store or restaurant, the front display will be key. Colorful silk flowers are a simple and affordable solution for creating spectacular whimsy. Even better, you don’t need to specialize in interior design to craft an artificial floral arrangement that’s festive and guaranteed to win attention. The following guidelines will help you attract customers during one of the busiest buying sprees of the season.

3 Tips for Designing an Artificial Floral Arrangement

1. Incorporate Symbolism & Tradition

In the late 1800s, it was popular to study “floriography”—the secret language of flowers. Those symbolic associations are still alive and well today. Roses, peonies, and hydrangeas, three of the most popular blooms on Valentine’s Day, are long-familiar tokens of romantic love. Lilies, which make a unique and eye-catching centerpiece, are usually correlated with admiration and devotion. 

Colors have symbolic meaning you can leverage too. Red typically relates to passion, white stands for purity, and pink can be tender, playful, or romantic. 

2. Add Texture

When you create a floral arrangement using real flowers, you’re limited by the plant’s season and hardiness. But with an artificial arrangement, there’s room to let your imagination run wild.

Use imitation berries, herbs, mosses, cotton, or even fruit to add texture and artistic flourish to your display. The contrast between soft, sumptuous silk petals and other natural-looking materials will create visual interest and make your arrangement memorable.

3. Choose a Unique Container

Glass or galvanized containers are excellent materials for showcasing your arrangement. It lets you show off long, graceful stems and adds a geometric pattern to your display. If you want to draw attention, try subverting the viewer’s expectations.

Use a container with an unusual shape, color, or material, and keep in mind your overall aesthetic or branding. For example, if your showroom includes unfinished wood and gauzy textures, select a vintage porcelain pitcher with hand-painted details. This “farmhouse chic” look is classic but just a little offbeat and trendy. Galvanized containers or wire baskets are a perfect farmhouse look for containers. 

Experiment a bit with different containers to see what works best with your store. Get creative and repurpose objects, like a glass jar, seashell, candle votive, statue bust, test tube, or brass instrument. Check out the many galvanized containers at Mills Floral Company.

What’s the focal point of your store’s display this Valentine’s Day? The experts at Mills Floral Company, a wholesale interior design store, are happy to help. Located in Duluth, GA, Mills Floral Company ships anywhere in the U.S., Canada, and abroad. Visit their website to view their product line and find inspiration for your Valentine’s Day artificial floral display. If you have any questions about shipping or materials, call (770) 729-8995 for assistance.