Finding ways to make your brand and services stand out can be among the most difficult parts of marketing your business. One of the biggest steps you can take to build brand awareness is to implement a catchy slogan for your business. This is a succinct sentence or two that will stay with your customers long after they see your sign or hear your commercial. You may wonder how to create a slogan worthy of associating with your business and putting on your promotional products. Below, learn some tips to create a great catchphrase for your business. 

How to Come Up With a Great Slogan

1. Think About What Sets You Apart

There are a lot of quality businesses out there, and some of them may be your competitors. You went into the business for a reason, and you truly believe in what you do. Think about why that is. If you were trying to make a sale to a potential customer and were listing reasons why you beat the competition, what would you say? Jot down anything that comes to mind so that it’s all in front of you. Look through customer reviews for some more insight. You’ll start to get a picture of what makes your business so special and will be able to craft a phrase that showcases that.

2. Keep It Short & Sweet

You don’t want to try and cram too many ideas into one slogan. Keep it to a few words, and don’t overwhelm it with fluff and extras. If you’re using two words that basically mean the same thing, cut one out. Use a thesaurus or other tools to try and make sure there isn’t a better word for what you’re trying to say. Keeping the phrase short and sweet not only lets you get your message across more easily, but it will also ensure it can fit comfortably on any promotional products that you will put it on.

3. Utilize Wordplay

You’ll want this to be a phrase to remember, and one of the best ways to do that is to use a phrase that fits together nicely. Say it aloud and make sure that it doesn’t sound too clunky or isn’t too difficult to say. It can be helpful if the phrase rhymes or includes alliteration. However, make sure not to make it too cheesy or unprofessional. 

4. Ask Around

Ask your friends for feedback on potential phrases and slogans. Give customers a few to choose from and get your employees involved. They will be valuable in giving feedback and may even have a great suggestion of their own. If you want truly expert advice, you can get the help of a branding expert or logo creation studio who can help you finalize everything or can lend a hand along the way. 

Graphic Ragz is the premiere custom printing service in the Tucker, GA, area. They can help you with all your needs, from promotional products to screen printing and custom apparel. You can go to them with a finished product you need printed or get their help with a custom graphic. Visit them online or call (404) 299-7563 to learn more about what they can do for you.