Using social media is an effective way of building brand engagement, giving you the power to tailor your image and communicate directly with your customers. However, even the most active account isn’t very helpful if it doesn’t result in conversions. To improve your social media marketing, here are a few tips to implement to turn traffic into sales.

How to Drive Conversions With Social Media Marketing

1. Make Your Website Engaging

Every major social media platform is designed to work well on smartphones, and your website should follow suit. An intuitive interface with large buttons, swiping capabilities, and minimalistic menus reflects the appearance of social platforms, increasing the chances a social visitor will stay on your site. The longer they browse, the more likely they are to sign up for your newsletter or purchase a product.

2. Invest in Video

People watch more videos on their phones every year, and 92% of users share them with their friends. A professional, colorful video is more likely to catch the eye of a casual viewer, and gives you an opportunity to showcase your company’s products and services. Using videos on your social platforms or promoted posts will help drive traffic to your website and make sales.

3. Constantly Experiment With Posts

If your social media marketing isn’t delivering the conversions you expect, experiment with different captions, hashtags, and posting times. Check your analytics daily, looking critically at the posts that get the most engagement and copying their tactics for future content. Developing a social media presence that results in sales often requires a long-term, strategic approach tailored to your unique audience.

If your small business is having difficulty harnessing the power of social media, the experts at Sprout Marketing Solutions are here to help. With their in-depth understanding of the digital space and data analysis tools, they provide detailed strategies and effective advice to businesses throughout Parsippany, NJ. Call (201) 220-3024 to get started on your social media marketing strategy today.