Social media has changed the way your business can interact with current and potential customers. However, these new channels for communication aren’t much use if you’re utilizing them poorly or not at all. If you’re having a hard time using social media marketing effectively, you could be overlooking a few simple steps. The guide below shares some advice for building your brand through social media.

3 Tips for Staying Connected With Customers Through Social Media Marketing

1. Be Personal

Your social content should sound professional, but you don’t want to risk sounding detached and impersonal. To show that your company is run by people and for people, consider posting personal content like employee bios. Sharing reviews posted by customers about their experiences with your products or services is also an effective way to show that someone is reading and reacting to feedback.

2. Share Unrelated Content

If your social media pages come across as too promotional, people probably won’t follow you. To avoid giving off this impression, share relevant content from other industries or companies. For example, if you run a plumbing business, you could share a recent article about water conservation to break up instances of promotional content.

Not only can this information be valuable to your customers, but the organizations you share posts from may reciprocate the favor, promoting your brand to new sets of eyes.

3. Create Incentives 

With so much information out there, you may need to give a compelling reason for customers to share and engage with your content. For example, you could run a contest that allows customers to enter into a lottery to win a free product by sharing, liking, and/or commenting on a post. This will increase engagement and create organic growth through word-of-mouth sharing.

Turn to the digital marketing experts at Sprout Marketing Solutions for help with social media marketing. Based in Old Tappan, NJ, they create digital advertising, help businesses launch websites, and provide brand consulting. They also offer print and television advertising assistance. Call (201) 220-3024 to schedule a consultation.