Between busy schedules and shorter attention spans, it can be a challenge to capture the attention of potential customers. However, it is possible with expertly-crafted texts designed to promote and encourage individuals to patronize your company. Here are several helpful tips for turning compelling business text messaging into actual sales. 

5 Tips for Writing Successful Business Texts

1. Avoid Text-Specific Lingo 

It’s common to use common abbreviations when texting with friends and families. They run the gamut from OMW (on my way) to TTYL (talk to you later). However, your business text messaging strategy should avoid this “textese.” It may come across as unprofessional spam, ready to be deleted by the recipient. The one exception to using textese is if it complements an existing advertising campaign that includes the familiar abbreviations. 

2. Keep a Positive Tone

Always structure your business texts so that they’re friendly, courteous, and engaging. Include “please,” “thank you,” and personal pronouns to help connect with your recipients. Try to seek a balance between inviting and professional—without coming across as stuffy. Overall, keep the tone upbeat and positive if you want to create a good first impression. 

3. Write Concise Texts

As a rule of thumb, keep your business text messaging to under 160 characters. If you go over this suggested threshold, you run the risk of overwhelming recipients, and they may check out without responding. There may be times when you have more information to share. Consider splitting a longer text into two. Frame each one so that it can stand on its own. 

4. Use Spell Check

One of the worst ways to turn off a potential customer is by sending a text riddled with misspelled words. Take the time to spell check all items before hitting the send button. Have someone else on your team read it as a backup. Make sure the appropriate punctuation is also used throughout the text.

5. Include a CTA

When possible, include a call to action (CTA) sentence at the end of your business text. This could be encouraging recipients to respond to receive a discount or a link to your website for details on a seasonal promotion. Ensure that all links are working so that users are not clicking to dead websites or error messages, as this can make you look unprofessional and not detail-oriented. 

Make your business stand out from the competition with memorable business text messaging. Mango Voice in St. George, UT, is your trusted VoIP phone system provider for reaching a national audience. From SMS auto reply services to onboarding and a hospitality platform, the team of expert technicians will help design solutions tailored to your company’s unique telecommunication needs. To learn more about business text outreach, call (435) 767-0366. You can also go online for information about the firm’s complete lineup of products and services.