The holidays are the busiest shopping season of the year, which makes them the perfect opportunity to grow your business and increase your presence in the local retail landscape. The best way to achieve these goals is to promote your business in effective ways that are tailored to the unique needs of holiday shoppers. Here, a few of these methods are explored in greater detail.

How to Promote & Grow Your Business This Holiday Season

1. Offer a Free Gift

Boost the number of buyers walking through your door and grow your business by offering a free gift. Don't be afraid to tailor this option to meet your budget and goals. For example, extend a free gift with the purchase of a specific product or service with a certain dollar amount spent. The gift doesn't need to be a high-dollar item; it can be anything from a coupon for future discounts to an excess of stock you need to get rid of. Another popular freebie option is a buy-one-get-one-free or buy-two-get-one-free promotion.

2. Hold a Sale

Shoppers are always looking for bargains, but holiday sales have become events almost as significant as the holidays themselves. Fill the holiday months with frequent sales and season-wide offers and discounts on specific goods or services. Consider hosting a few flash sales, as well. These are "last-minute" sales or bargains you advertise the day before or day of the event. Post about the flash sale on your social media accounts, and send an email blast to all the customers on your contact list.

3. Make Your Business Festive

Holiday shopping isn't about the bargains alone. For many shoppers, it's about the whole experience, and the atmosphere of the business plays a vital role in that experience. Decorating for the holidays will make your business a festive one to frequent and will help ensure it sticks in the minds of your customers. String up some lights, put up garland or greenery, play holiday music, and warm some wax melts in the scents of the season like cinnamon, peppermint, or pine.

If you're looking to grow your business in the Mebane, NC, area, the Mebane Business Association offers several development and networking opportunities. For over 25 years, they have dedicated themselves to growing the local economy by connecting businesses and fostering positive community relations. They offer regular events and membership meetings designed to support your business and better the lives of Mebane residents. Call (919) 304-3737 or visit their website to become a member.