Retail packaging protects your product during transit, but it’s also an important part of your branding. High-quality packaging tells customers and partners that you care about the quality of your products. The do’s and don’ts below will help maximize the impact of your plastic packaging, cut costs, and increase your brand recognition.

Do:

Choose the right plastic.

Manufacturers produce a variety of plastics suited for different applications. For instance, clamshell packaging for a cell phone charge is substantially different from food-safe plastics used to create microwaveable trays. Before finalizing a design, ensure that the materials used are right for your products.

Take advantage of branding opportunities.

Every part of your product packaging is an opportunity to build your brand recognition, including the plastic. Ask the manufacturer to customize the material with your company’s colors and stamp each product with your logo. In the long run, making your company more recognizable is well worth the nominal investment.

Don’t:

Skip the prototype process.

Even the most detailed CAD design can’t match the experience of actually touching a prototype. Before approving the product, asking the manufacturer to 3D print a prototype of your packaging gives you the chance to ensure the colors are right and your products fit before shipping.

Choose on price alone.

While controlling costs is always a primary concern for any business owner, there are other factors to consider. In addition to the quality of the finished product, the supplier’s record of on-time delivery, high-volume capabilities, and responsiveness can all have a major impact on your bottom line.

For over 50 years, leading companies throughout the world have relied on Faro Industries for high-quality plastic packaging and highly accurate prototypes. No matter what industry you’re in, they have the capability and expertise to deliver exceptional results through every step of the process, from the initial design to manufacturing the final product. Visit their website for an overview of their services or call (585) 647-6000 to discuss your packaging needs.