A beautiful, intuitive website is one of the most powerful marketing tools available to most businesses, but only if your potential customers can find it. While online ads and an active social media presence are important for driving traffic to your site, having your website prominently displayed in search results requires search engine optimization. Here are a few ways to grab the attention of potential customers online.

3 Search Engine Optimization Tips for Your Website

1. Choose the Right Keywords

Search engines focus on keywords to decide whether a particular website might have the information a user is looking for.

Create keywords related to your business and try to be as specific as possible. To do this, consider who your audience is and what they’re researching. For example, if you run a lawn care company, your keywords could be the services you provide. Use these words throughout the website and any content you create.

2. Include a Sitemap

A sitemap is a document that lists all the pages on your website, making them more visible to search engines. Users won’t be able to see this file, but search engines will. With information about the content of your website, you may rank higher on searches.

3. Optimize Your Website for Mobile Devices

Almost half of all the web traffic in the U.S. comes from mobile devices, so search engines give more weight to sites optimized for these users. Make sure your website comes with a mobile version for tablets and smartphones. In addition to enhancing your search engine optimization, a tailored web design allows you to provide value to a much wider audience.

Effective search engine optimization can be time-consuming and highly technical, which is why business owners throughout Raleigh, Durham, and Chapel Hill, NC, rely on Fredrickson Communications. Drawing on their extensive knowledge of the latest SEO trends, these experienced tech professionals will help ensure your business gets noticed. Visit their website for more on their digital marketing services, or call (336) 512-0003 for a free consultation.