If you’re new to the real estate industry, you won’t have everything down to a science just yet. However, the way you promote your services, such as using real estate signs, can significantly improve your results. To create eye-catching advertising that’s easy to digest, take advantage of the tips below.

3 Real Estate Sign Tips for New Agents 

1. Keep the Brand in Mind

When creating the graphic design for your signage, think about the visuals your clients already associate with your brand. This might be the script on your website, the logo on your stationery, or the sign above your office.

Incorporate these aspects into your other advertising. While they might not know your name off the bat, they’ll come to associate that blue and gold color palette on lawn signs throughout the county with your specific company—which will make them far more likely to reach out when they need a real estate agent.

2. Balance Personality & Readability

Overall, basic fonts with straight lines and block letters are easier to read than italicized, script-like typefaces. However, that second category could very well be integral to your brand. You don’t have to sacrifice the harder-to-read text altogether—just make sure the most important contact details are clear. Save your personality for your slogan or your stylized logo for the best results.

3. Leave Negative Space

Surprisingly, the empty space around your name, telephone number, and other data is just as important to the effectiveness of your real estate advertising. While you might be tempted to take up all the space you paid for and make your letters and digits as large and legible as possible, it’s better to leave some of the sign empty. This will actually make your sign easier to read, as well as convey a feeling of peace and ease, as opposed to hecticness and frustration.

If you’re looking for a graphic design company to help you put your best face forward, turn to the advertising gurus at Aggressive. This company helps businesses throughout the greater St. Jacob area to get their name out there. Whether you’re interested in lawn signs, vehicle wraps, or business cards, call them at (618) 410-0534 to request a free quote. You can also visit the website to learn more about their services.