The holiday season is crucial for many businesses, as consumers often spend more than usual. From preparing for trips to shopping for gifts, customers are out shopping, so it’s important to distinguish your company from the competition to earn their business. One way to do this is to decorate your storefront windows. Here’s how.
4 Tips for Decorating Storefront Windows for the Holidays
1. Add Bold Colors
A colorful storefront window draws attention, getting passersby to enter the store. This holiday season, use strong, contrasting colors—such as red and green—that make your custom glass stand out; paint the windows, put up decorations, and use large signs. All these features will play off each other to create an eye-catching display.
2. Use Your Products
Whenever possible, include decorations that highlight what you’re offering to consumers. A clothing store could dress their mannequins in festive gear, while a sporting goods store could highlight equipment for winter sports. These let pedestrians know exactly what your store is offering during the holiday season.
3. Light It Up
Attract attention at night by using lighting to highlight the display. Think beyond the typical neon signs that indicate the store is open. Use holiday lights to frame the windows and recessed lighting inside to make your display stand out.
4. Avoid Over-Cluttering
While you do want to show off your products, putting too many out can overwhelm pedestrians. Pick a few of your higher-end items that most accurately reflect the season to draw in consumers. Once they’re inside, you can show them your full line.
When you need beautiful storefront windows to impress customers during the holiday season, contact Monsey Glass in Spring Valley, NY. For more than 50 years, this company has provided business owners in Rockland County, Northern Bergen County, Orange County, Westchester County, and NYC with professional glass installations and repairs. Schedule a free estimate by calling (845) 352-2200, or learn more online.