If you enjoy a steaming cup of java on occasion, you may have heard of fair trade coffee. Although this term is used quite frequently, its meaning isn’t necessarily obvious. If you’d like to learn more about fair trade, here’s what you need to know.

About Fair Trade

If a product is certified as “fair trade,” its production and distribution are in line with select standards. In the coffee industry, these standards apply specifically to pricing, growing practices, and labor, all of which affect millions of workers and farming communities around the world responsible for growing and harvesting coffee beans.

Why It Matters

Buying any fair trade item is an act of support for sustainable farming. Fair trade farmers typically have direct relationships with buyers and markets. As a result, they don’t have to deal with intermediaries who may assess fees that lower their annual revenue and impact the standard of living in their communities.

By receiving the fairest possible price for their labor, workers are far more likely to make a living and have the means to invest in education and health care. Proponents of fair trade see it as a means of reducing poverty in farming communities and supporting independent producers.

The Many Benefits

Purchasing fair trade coffee also means you’re purchasing a purer product. Farms certified as fair trade must abide by sustainable agricultural practices, including conserving water, disposing of waste properly, and monitoring erosion to prevent contamination and soil loss. Pricing is also protected. There are no upcharges for fair trade coffee in either direction—producers don’t lose money during the production process, and customers can purchase their supply without paying more than necessary. Industry standard pricing is the norm.

Enjoy a wide array of fair trade coffee at U-Roast-Em in Solon Springs, WI. This business caters to coffee lovers throughout the country, proudly offering flavorful coffees from around the world, including coffee produced by women-owned enterprises. Visit their website to find out more about their selection of fair trade beans, or call (715) 378-2448 to speak with a member of the staff today. You’ll receive free shipping on any order over $50, plus 5% off orders of $200 or more.