A successful corporate event can foster a sense of community, build your company’s identity, and attract new clients. However, fun and innovation don’t happen overnight, and the best events often take months of planning. Here are a few tips for making yours a success.

5 Considerations for Your Corporate Event

1. Set a Firm Budget

Your budget will dictate everything from the food choices to the venue and entertainment for the evening. Underestimating your budget and overestimating each expense will help you stay comfortably in the margins and avoid cost overruns.

2. Choose the Right Venue

The right venue can be the difference between a so-so corporate event and a memorable gathering your coworkers and colleagues will talk about all year. Allocating a larger share of the budget to land your first-choice venue will often pay off in the long run.

3. Target Your Audience

Deciding who your audience will be in advance can help inform every other decision and make your entire event more cohesive. Are you hosting a holiday party for your team? Welcoming new clients into the company? Understand the true purpose of your event and avoid getting distracted by other ideas and additions.

4. Choose a Theme

Themed events make it easier to decide on food, decoration, and entertainment options while making your corporate event stand out. Your theme can be obvious and fun or the embodiment of an abstract concept that reflects your company’s values, depending on the occasion.

5. Don’t Forget Marketing

Even if you’re concentrating on employees and existing customers, don’t forget to market your event. An active social media presence and a professionally designed ad campaign will help boost attendance, which is the ultimate measure of success.

If you’re planning a corporate event in Franklin County, OH, trust the Makoy Center to provide the ambiance and services to make it a success. Their 18,000-square-feet facility can comfortably seat 400 or more guests with on-site catering and beverage services suited for any purpose. Visit their website for more on their spaces and experience, and call (614) 777-1211 to start planning today. Follow the venue on Twitter for regular news and updates.