Maintaining a social media presence plays a significant role in modern business development. Earning engagement from your followers won’t just boost the companies internet presence—it’s also a valuable tool to increase sales. Here are four tips to help your business gain visibility and involvement. 

How to Attain Better Business Social Media Engagement

1. Follow Brand Guidelines

Social media users must immediately recognize when posts come from a business. The best way to encourage this recognition is to follow branding guidelines.

Use your logo as a profile photo and create a bio that’s consistent with your other social sites and the company website. Feature only content and images that fit with your brand, such as articles about the industry and photographs with the same color palette as your logo.

2. Share Expert Content

Social media doesn’t just provide business development opportunities by offering platforms where you can share your company content. It’s also a great place to make followers see you as an expert on a particular subject matter. By sharing content from industry-adjacent experts—while avoiding posts and stories from your direct local competition—you’ll garner followers who are looking for relevant information. 

3. Ask Questions

Readers will feel more compelled to respond to business posts if the content includes questions. Make use of this instinct by occasionally asking consumers for their opinions on your products and services.

For example, if you’re considering releasing an item in two colors, have them vote for their favorites. This way, you’ll provide information on upcoming releases, and viewers who voted will feel more compelled to purchase the items since they helped decide which you will make. 

4. Offer Rewards

Followers love the opportunity to earn rewards through social media. You can further business development by offering incentives for people to engage with the company on social media.

Provide a percentage discount on their next service for using your hashtag or mentioning a coupon post. Encourage followers to join giveaways you’re hosting by reposting your content to their page. This strategy increases awareness of the brand through relevant channels and emphasizes your brand visibility. 

If you’re looking for a place to network with other business owners, contact South Fulton Chamber of Commerce Inc to learn about their networking opportunities. They’ve offered business development events, festivals, resources, and forums for area startups and small business owners since 1947. Call the Union City, GA, location at (770) 964-1984 or visit the website for information on their service area, including South Fulton, southwest Atlanta, Fairburn, College Park, Hapeville, Palmetto, Chattahoochee Hills, and East Point.