Custom stickers are one of the best types of promotional items you can use to increase brand awareness. They can be designed to match your logo’s unique shape and style, and you can hand them out alongside products or at events. If you still need more reasons to use them in your marketing strategy, here are a few that may convince you.

How Branded Stickers Help Your Business

1. They’re Long-Lasting

Stickers last a lot longer than many other types of advertising, including radio, TV, online, and billboard ads. Potential customers can stick them on electronics, water bottles, notebooks, and many other items they use or see regularly. Every time they pick up an object with your sticker, they’ll be reminded of the services or products you provide.

2. They’re Popular

Many people love using stickers to decorate their possessions. This allows you to use these promotional items to generate potential business leads.

At events, hand out stickers to those who listen to what you have to say about your company. Mail them to people who sign up for your newsletters or are regular customers. You could also simply set them on the counter at your store, where people could pick one up after making a purchase. 

3. They Spread More Awareness

The people who use your stickers won’t be the only ones to see your logo. Once a person places the product on their belonging, your promotional item may get taken to the gym, an office, a class, and other locations in your community. With an eye-catching design, friends and strangers may end up asking about the sticker and learn about your business. 

4. They’re a Personal Recommendation

While digital marketing has become increasingly important, using printed promotional items will help you cover all your bases. Think of sticker marketing as akin to influencing marketing. When most people see a sticker on someone’s belongings, they perceive it to be a personal endorsement for the brand. As a result, they are likely to take the recommendation more seriously than a random online or billboard ad. 

When you need custom branded stickers and other promotional items to effectively market your business, turn to Great Originals. For over 30 years, this print shop has provided full-service custom printing and mailing services to individuals and businesses in Anchorage, AK. They handle projects of all sizes, including designing stickers and banners. Call them today at (907) 561-8922 to request an estimate, or visit their website to learn more about their products.