During the holiday season, shopping for loved ones in crowded malls can be somewhat of an adventure. But when it starts to feel stressful, the beauty of the storefront windows—thoughtfully decorated for the holidays—remind shoppers of the season’s joys. If you’re hoping to wow your clientele and draw in new customers, use the following tips to optimize your window display.

3 Design Tips for Your Storefront Window Display

1. Narrow Your Focus

If you try to design a window display based on a topic as broad as “the holidays,” or “Christmas,” you’ll be overwhelmed with ideas, themes, and motifs. Instead, concentrate on a niche aspect of the season to make your display stand out.

For example, an outerwear store could focus on a favorite cold-weather activity, such as ice skating or a trip to a ski resort. A home goods store might want to highlight the joy of spending time with the family, curled up by the fireplace with stockings and hot chocolate. On the other hand, a children’s toy store might want to create a whimsical narrative inspired by the Nutcracker.

2. Consider Lighting

During the season when many families are decorating their homes, you can’t ignore lighting in your window display. First, there’s the practical concerns—will passersby be able to see your display and any text highlighting sales or specials during the night and daytime? With the sun setting earlier and earlier, you’ll want to prioritize visibility with track lighting or spotlights above or to the side.

Once everything is clear and legible, add lighting that will accentuate the mood of your display, such as faux candles inside lanterns or flickering orange bulbs behind a fireplace. 

3. Use Your Products

In addition to drawing customers’ eyes with a familiar or eye-catching design, you’ll want to showcase your products in the process, so make them some of the elements of your display. For example, construct a Christmas tree out of your best-selling product—you can come up with a design that no other store can imitate and impress customers with something new.

 

To show off your products this holiday season, your storefront window must be of high quality, with no nicks or cracks in the way. If your glass could use repairs or replacement, turn to KKTF Hawaii of Ewa Beach. This company has helped commercial customers throughout Oahu for over 15 years, delivering storefront windows and glass doors. To learn more about their products and services, visit the website or call (808) 200-0562 today.