Direct mail is a powerful, cost-effective way to put your marketing messages directly in the hands of a receptive audience. Options for campaigns and printing services are also as limitless as your imagination, allowing you to share your brand exactly as you see fit. If you’re not convinced, review some ways direct mail will help your bottom-line.

How Will Direct Mail Marketing Help Your Business?

1. Impact

Even in a digital world, regular mail continues to be one of the best ways to connect with your audience. More than ever, people look forward to receiving their daily delivery, with the U.S. Postal Service reporting that 98% of people check their mailboxes every day. Another 77% of postal customers look through the day’s mail immediately, which is one of the reasons direct mail response rates far outperform digital options. 

2. Measurable Results

One of the most powerful benefits of direct mail is it'll allow you to measure your return on investment accurately. Your campaigns can easily be tracked by how many people respond to a specific mailer or redeem a particular offer. These results let you swiftly change your strategies and materials based on which work best.

3. Targeting

Connecting in a personalized way is key to getting a response. Unlike generic media, direct mail allows you to tailor and deliver your messages to a very specific audience. Campaigns and printing services may even target specific people by their names or interests—a laser-like focus that's priceless when it comes to creating lifelong customers. Plus, you can boost response even more by putting valuable coupons and other incentives directly in their hands.

4. Flexibility

When you launch a direct mail campaign, your creative and production choices are limitless. From colorful postcards, personal letters, and attention-grabbing brochures to elaborate mailing packages, your printing service can help you design your campaign for maximum impact while fitting your budget.

To get the best results from your direct mail campaign, partner with experts that’ll produce top-quality materials. Bestype Imaging in Downtown Manhattan delivers exceptional digital and offset printing services for postcards, brochures, flyers, business cards, and more. Call (212) 966-6886 to place an order, or visit them online to learn more about their products.