Onalaska, Wisconsin
715 2nd Ave S
Onalaska, WI 54650
(608) 781-9465

5 Qualities to Consider When Choosing Printing Paper November 6, 2019

Onalaska, La Crosse County
5 Qualities to Consider When Choosing Printing Paper, Onalaska, Wisconsin

The right kind of printing paper can enhance the quality of your next project. A photographer will want printing paper that showcases their work. A business that publishes a variety of promotional projects will want to have a paper that’s versatile. Whether you’re printing business cards or portraits, here are some facts that will help you pick the perfect paper. 

A Guide to Printing Paper

1. Brightness

The brightness of the paper will determine the sharpness of your text or image. The brightness scale ranges from 0-100, with 100 being the brightest. The colors of the paper will determine the brightness level you want. A logo on a business card or poster with warm colors will work well with a higher brightness level because the logo will stand out. 

2. Gloss vs. Matte

Gloss paper provides a smooth glossy finish. Colors pop more with this paper, but images become distorted when light hits the page. Matte has a flatter look and is a better option for text or if you plan to write on the page. If you’re unsure of which is best for your project, stop by your local printing company and ask for samples.   

3. Archival Quality

Archival quality describes how long the print will last. If you’re looking for day to day printer paper for the office, this might not be your top priority. However, if you’re printing art or pictures, you might want an archival quality print. With the correct quality, your paper should last for decades. 

4. Weight/ Opacity

A paper’s weight can affect its ability to get the job done. A piece of paper that is too heavy or thick will jam your copy machines, but if it’s too light, then it will curl when displayed on a wall. Opacity is the ability to hide whatever is on the opposite side. If your print contains bold text in a big font or blocks of color, choose a high opacity option.  

5. UV Coating 

Deciding whether to get coated or uncoated paper depends on the level of protection you need for your project. UV, or ultraviolet, coating protects against scratches and wear from constant handling. For example, UV coating is an excellent option for business cards since they’re frequently handed around.


If you’re unsure about what kind of paper you need, go to Miller Quik Print, in Onalaska, WI, and they will assist you in finding the right paper. They have a quick turn around time, and their prices are lower than most of their competitors. From business cards to wedding invitations, this printing company will use their templates to help you create eye-catching prints. For more information, go online or call (608) 781-9465.

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