Door hangers are one of the most effective forms of marketing. They require potential customers to lay their hands on the advertisement when placed on their front doors, and most people will look at it to see if it’s of interest. People might feel more comfortable with items sent to their homes, unlike flyers, which are handed out or placed on a car’s windshield. Commercial printing establishments can create these advertisements quickly, and they are inexpensive to disperse. Below are a few designing points to consider when developing a door hanger.

How to Design an Effective Door Hanger

1. Use an Eye-Catching Image

A large and bold image on the front of the door hanger is the first aspect people will see. It should grab their attention and draw enough interest for them to turn it over to review the details. Try the 10-foot test during the design process. Flash the image to a friend or colleague from 10 feet away to determine if they can tell what the image is. If not, enlarge it or look for a clearer, more detailed image.

2. Be Professional

You should take the time to perfect the marketing material and proofread the text. The hanger is a representation of your company and should look professional in design. Make sure the font is large enough and easy to read. You should also make sure that the door hanger is not too cluttered in design. 

3. Include a Call to Action

It makes sense to include contact information, but that isn’t always enough to grab a consumer’s attention. The CTA should tell the reader why subscribing to your service can help them and how to reach you to do so. Tell them to call for more information, to visit a specific address to review the stock on hand, or to go online to order merchandise. Also, add additional information to draw them in, like a discount if they call within the next 24 hours.

If you’re looking for commercial printing services, trust the experts at Jones Printing Co., Inc. in Sanford, NC. Since 1885, they’ve been the go-to company for printing services in Lee County. They offer an array of services, including brochures, business cards, posters, manuals, and employment applications. Call (919) 774-9442 to request a quote, or visit their website to learn more about their commercial printing services.