Storefront window displays capture a potential customer’s attention and draw them inside. They can feature a myriad of items and advertise discounts and products. However, coming up with a design is challenging. Narrow down your options by considering the top factors that go into creating an attractive window display.

How to Design a Storefront Window Display

1. Integrate Lighting

Lighting should be at the top of your list. It showcases popular products and sets the atmosphere for the entire storefront display. Think about the individual components of the design. If there’s a sale going on, set out items of interest and install spotlights to create focal points within the window. Hang a string of lights around the perimeter to soften the brightness and produce an irresistible warmth.

2. Use Vibrant Colors

Neutral tones tend to blend in with their surroundings. Make your window stand out with a collection of bright colors and bold shapes. Stay true to the company’s brand by basing the color scheme off of the logo. Use items with similar themes to highlight the products and bring the design together. For example, clothing stores might include flowers and stuffed animals, while outdoor suppliers might feature camouflage netting and an assortment of green foliage.

3. Consider Line Of Sight

Keeping the central part of the display at eye level is the easiest way to attract passersby. It ensures that the objects appear in their peripheral vision and encourage them to look your way. Since windows are a few inches above the sidewalk, plan a design that’s close to the floor. This will maintain the line of sight and increase the visibility of your display. Place filler materials in the upper part of the window to complete the look.

Bring your designs to life with the help of Aladdin’s Glass & Screen Products, Inc., in Nicholasville, KY. They have more than 25 years of experience and provide glass and screen services to both residential and commercial clients. Their designers use only the finest materials and offer an assortment of customized products, including storefront windows, shower doors, and mirrors. Learn more about their services by visiting their website or call (859) 887-4070 to request a free estimate.