Whether you’re commemorating sales goal success or hosting an industry networking mixer, putting together corporate events can drive your business forward. While these occasions can offer an attractive return on investment, they can also be complicated to organize. If you end up making mistakes along the way, you could leave your employees and clients with a negative experience. When you want your brand to be synonymous with exquisite events, here are a few tips to consider next time you host a corporate gathering.

5 Tips for Hosting the Perfect Corporate Event

1. Prioritize Convenience & Comfort

While corporate gatherings may be related to work, you never want to make them feel like work. As such, you should choose an event venue that is conveniently located and comfortably sized.

In addition to seating, make sure the facilities have enough room for people to mingle, provide adequate parking, and offer ample restrooms. To maximize comfort, it’s always a good idea to invest in catering and entertainment.

2. Time It Right

Overextending an event can leave your guests feeling bored when they should be engaged. That’s why it’s a good idea to choose a suitable time-length for your specific occasion. For example, luncheons or product launches should be about one to two hours. Conferences and parties might be longer, but make sure the schedule is broken up into digestible bits to keep the activity going.  

3. Consider Check-In Stations

If you’re hosting a large group or welcoming people that may not be familiar with your company, consider setting up a check-in station. This welcoming station should give your guests a brief lay of the land and offer some guidance on what to do next—such as where to find catering or take a seat.

4. Perform a Run-Through

From mixed-up place settings to sound system problems, many snags can interrupt the flow of a major corporate event. If you perform a brief run-through before guests arrive, you can spot and resolve these issues to avoid surprises.

5. Involve Marketing Resources

Any corporate event you put on should be considered an investment in branding and marketing. Look for ways to integrate your digital assets—such as social media. For instance, you might encourage attendees to post photos on Instagram with a branded hashtag to raise awareness. You could also hand out gifts that inform people how to stay connected—such as your website, phone number, or social media addresses.

If your company wants to host a flawless gathering in St. Louis County, Infinite Occasions Banquet & Conference Center offers many solutions for corporate events. Whether you need a conference center for a large crowd or a banquet hall for a holiday dinner, these event specialists will make sure you have the right space for your needs. To simplify meal planning, this venue also offers delicious catering options. To learn more about this Saint Ann, MO, event space, visit their website. For reservations, call (314) 395-1407.