The purpose of advertising is to reach as many potential clients as possible, and today, that means using social media as well as physical print ads. Each medium has its strengths, but they work best when combined. Here's how you can coordinate your advertising campaigns between the two platforms for the best results.

How to Coordinate Print & Online Advertising Efforts

1. Be Consistent

Make branding decisions, including logos, colors, fonts, and preferred layout options, that work both in print and on a screen. Put together a style guide so any designers working with your company have a standard to refer to.

Also, when you talk about deals, services, and events, ensure the information is correct on every ad. Don't release a print ad listing a 15% off sale if your website says 10%. At best, this is confusing for customers; at worst, you may end up costing yourself a significant amount of money.

2. Tailor Your Approach to Your Audience

You want to make sure your ads reach the intended audience and communicate the intended message, so start with market research. You might find your product is most popular with a demographic like senior men or young parents. Both social media and print ads should be designed with your target demographic in mind.

Make your online content easy to find using keywords and hashtags. If anyone interacts with your content by leaving comments, engage with them to show your company is people-focused and responds to the community.

For both online and print ad designs, find ways to include ideas and design elements relevant to your audience. For example, if parents are your demographic, use pictures of families and children in your campaigns, even if the product is geared toward adults.

3. Design Each to Support the Other

Your print ads and website should promote one another; for instance, list your URL in print ads or encourage readers to follow you on Facebook. Meanwhile, your website or social media should have a link to sign up for materials like newsletters your company produces. You want potential customers to see as much of your advertising as possible.

To avoid sounding repetitive and encourage customers to view both, leave some of the information off the ads you run and instead say it can be found on your website or in your newsletter.

When you’re ready to create print ads, bring your ideas to Professional Image in Honolulu, HI. We have over 40 years of experience producing high-quality print materials, advertising, and special projects for individuals and businesses across Oahu. We offer efficient, affordable options for everything from simple copies to car magnets and courtroom exhibits at seven convenient locations. To request a quote, visit our website or call us at (808) 721-2611.