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Improving community relations is an effective way to market your small business. Having your company represented at community events will build brand recognition. You can also share product and service details with a broader audience to get the word out. To see how targeted community relations will benefit your business, try the following strategies.

3 Community Outreach Approaches for Small Businesses

1. Sponsor Events

From sporting events to awards shows, many schools and community organizations look for companies to sponsor their functions. This is the perfect opportunity to expose your business to event attendees. Sponsorship often includes business names and contact details in event programs and advertising materials. Products and services can also be included in silent auctions. Attendees can get into bidding wars. With their curiosity piqued, those who don’t win might still be eager to experience what your business has to offer.

2. Hand Out Promotional Products

Mebane-North-Carolina-community-relationsThe chamber of commerce and tourism websites for your town should include calendars for community events and charity outreach opportunities. To show support, staffers can volunteer at the functions. They can wear t-shirts or hats with the business name and logo to build brand awareness. You can also rent booths at concerts, festivals, street fairs, and other functions that draw crowds. Staffers can give out tote bags, pens, hats, and other useful promotional merchandise at the events.

3. Start Internship Programs

Young adults enter the workforce each day, eager to start their careers. Use this fact to improve community relations. To get your business in front of a younger generation, set up internships, and promote the programs at local high schools or universities. Educators and additional school personnel will also become aware of your business.

 

Whether you are starting a new business in Mebane, NC, or your company has long-established roots in the area, reach out to Mebane Business Association for support. For over 25 years, business owners have joined the organization for community relations advice, networking opportunities, and more small-business marketing tools to grow their operations. To learn more about the organization, call (919) 304-3737 and fill out a membership application online. See pictures from recent events on Facebook.

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