Advertising your business effectively is essential for drawing in new customers. If you're having any events or specials, you also need to communicate them to your clients. Banners will fulfill all of these needs, giving your customers the information they need to decide on whether they want to work with you. Here are a few tips for creating successful vinyl posters.

How to Design an Eye-Catching Banner

1. Choose the Right Colors

Colors express different moods. For example, yellow is cheerful, red and orange are exciting, and violet and blue are peaceful. You should choose colors that reflect the image you want people to associate with your business.

For example, if you provide spa services, pick relaxing colors like lavender and baby blue. If you’re a matchmaker, use colors that elicit passion, including pink and maroon.  

2. Prioritize Readability

The main purpose of your banner is to impart information, so design your text to do that. Choose a clear, large font that can be easily seen from where your customers will be.

For example, if you have a storefront, people should be able to read the name of your business or information about your sale from the road. Use a font color that contrasts with the background, then communicate your message as clearly and concisely as possible. 

3. Ensure Great Quality

When adding graphics to your banner, choose high-resolution images that will look clear when they’re blown up. You want your printed banner's images to look sharp, since low-quality content could reflect poorly on your business’s professionalism. Don’t forget to opt for an option made of vinyl, which is more resistant to fading and moisture than different types of paper.

For beautiful banners for your business in Anchorage, AK, choose Great Originals. For over 30 years, this family-owned company has offered cost-effective, fast printing and mailing services throughout the state. They’ll help you in the design phase to ensure you make the most of your promotional product. Call (907) 561-8922 to get started, or visit them online to view rates for vinyl banners.