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With more than 500 million active accounts used daily, Instagram is one of the most powerful online marketing tools. Through this social networking platform, businesses can further increase their visibility and improve their sales. The emphasis on photographs on Instagram makes it a particularly valuable tool for real estate agents. Here are some ways agents can maximize the platform to generate more leads and referrals from their online postings and build rapport with prospective clients.

How Real Estate Agents Can Leverage Instagram

1. Use a Business Account

By converting your account into a business profile, you can access useful data regarding traffic and clicks. Data of this nature will help you understand your market and simplify or streamline your selling efforts.

2. Set Up Your Profile

Instagram is more than a social networking site—it’s also a search engine. Be sure to add keywords to your name, such as your location and your best assets or traits. A warm but professional portrait photo is a must, too.

By including your contact details in your bio, you’ll make it effortless for clients to contact you. Additionally, mention how you can help buyers find the property that perfectly fits what they want. 

3. Stick With a Theme

real estateUse the same color palette or filter for all your posts. Being consistent with your theme adds to your account's aesthetic and professional look while enhancing brand recognition.

4. Include Stunning Images & Videos

Upload the best photos that compliment your brand; professional and stunning images allow you to engage with more people. In addition, schedule your posts in advance so you can ensure your photos are beautifully arrayed as in a gallery. Use the story feature and record short tours that highlight your listings' best spots and other features property buyers will appreciate.

5. Use Hashtags

Help your potential market find your posts by placing hashtags in your captions. Be sure to use relevant ones such as #HomeForSale, #NewHome, and #HouseHunting.

 

Whether you’re considering a career in real estate or looking for mentors, count on the expertise of EXIT Realty Upper Midwest. With offices in Iowa, Illinois, Minnesota, North and South Dakota, and Wisconsin, they provide thorough training, tools, and systems for aspiring agents, leaders, and franchise owners. Find out how they’ll help you build your real estate career and pay off college debts via EXIT residuals. Request career info today by sending a message via their website or calling them at (651) 505-3570.

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