To truly satisfy your customers, it’s crucial to maintain quality communication. However, in such a dense online landscape, this is easier said than done. Instead of relying on phone calls alone, it pays to consider a business phone system that includes SMS messaging. Below are just some of the benefits of this modern add-on for your business. 

3 Advantages of Bulk SMS Services for Businesses

1. Boost Engagement

As a business, you’re always looking for ways to stay connected with your customers, but social media can be a guessing game of algorithms and calls often go missed. Luckily, many people read SMS messages in just a matter of seconds, so you have a better chance of getting in touch with a massive client base. Whether you want to raise awareness of specials, upcoming events, or new developments, this business phone system will allow you to boost engagement with target clientele.

2. Use Multiple Media Formats

To really get the attention of your customers, you’ll need more than a lively voicemail or bland block of text. Fortunately, you can use SMS to send pictures, text, videos, and GIFs to your clients. It includes just about every kind of internet media you can imagine. This will make your announcements much more visually entertaining, and increase the chances of getting a positive response. 

3. Use A.I. to Help Employees

Some matters require customers to call a company and speak with a representative. However, most clients don’t look forward to long hold times and confusing conversations. These calls can also be incredibly time-consuming for employees who have to tend to each issue one-on-one. By allowing customers to text keywords to your SMS system, they can receive an immediate reply from an artificial intelligence “bot.” This way, they receive quick answers to basic questions without having to call into your customer service team. For example, they could text “coupons” to receive an immediate list of available discounts, or “appointment” to find out when they’re supposed to come in for a consultation.

If you’re interested in enhancing your company with an SMS business phone system, reach out to ACC Telecom of Columbia, MD. Since 1979, they have been providing a wide variety of bulk telecommunication solutions to commercial clients throughout the mid-Atlantic region. With their 24/7 emergency service and 90-day customer satisfaction guarantee, you can rest assured they have your best interests in mind. To learn more about their offerings, visit the website or call (410) 995-0101 today.