If you’re thinking about designing new posters, business cards, or marketing materials for your business this year, you want to use design elements that appeal to today’s customers. Staying on top of current design trends can help your business seem modern and fresh. Here are some of the most popular visual elements to consider when updating your online and printed materials this year.

Which Design Elements Should Your Business Use in 2019? 

1. Geometric Features

Simple shapes and geometric elements can complement your marketing materials without distracting from the content of your messaging. These design elements are fairly simple to integrate, and they allow you to add color and visual interest—both to printed materials and online branding. In fact, you should carry some of these design elements into all of your branding to maintain consistency.

2. 3D Elements

To create eye-catching designs, include some elements that make your 2D printed materials look like they’re 3D. These may include illustrations or graphics that weave around fonts, shapes and shadows that pop, or typefaces that appear to jump off the page.

3. Unique Fonts

For years, many brands used standard fonts for their branding elements and printed materials. However, those options have become so ubiquitous that, as a result, more companies are starting to use typefaces they’ve had custom designed. This ensures that your typeface won’t look just like everyone else’s. Plus, it can help make your branding materials more recognizable across various platforms.

If you’re looking to have posters, business cards, brochures, or postcards printed for your business in Southeast New Mexico or West Texas, contact Superior Printing Service, Inc. in Hobbs, NM. The skilled team uses state-of-the-art technology to deliver crisp designs and quality printed materials to businesses throughout the region. Customers also enjoy quick turnaround times on everything from custom posters to envelopes and letterheads, and the team can help you with everything from design assistance to shipping. Visit their website to learn more about their printing options, or call (575) 393-3261 to speak with a member of the team.