Selling custom T-shirts at an event is an easy and efficient way to shine the spotlight on your brand. You can generate enthusiasm for your product, entice people to learn more about what you do, and build relationships with valuable contacts. To make the most of this important occasion, work with these effective selling tactics.

How to Sell Your Custom T-Shirts at an Event

1. Select the Right Type of Event

Since custom T-shirts serve as lasting reminders of your brand, it pays to select events that put you in front of the right people. For example, a lifestyle company could reach potential consumers at a fashion show, while a sports beverage manufacturer could find traction at a sporting event. Trade shows are ideal for upcoming brands who want to carve out a spot in their industry.

2. Create an Attractive Shirt Layout

Think of your layout as your calling card. It’s the first element that people will see, so put some effort into devising an attractive space that appeals to prospective shirt buyers.

When setting up a table, you can stack shirts by style and size to make them easier for people to see, and add colorful signage for your products.

Don’t put your entire stock on the table to avoid clutter. Brainstorm the best way to store everything, whether you use a rolling rack or place the shirts in boxes underneath the table. If room allows, you can even hang shirts on the backing wall.

Make sure that everyone on your team wears one of the shirts too! This is an easy way to call attention to your space. Plus, those interested in the shirts will get to see how they look on real people.

3. Connect With People

Don’t underestimate the value of a smile and a greeting. It’s this initial connection that sets the tone for everything that happens after. Since your goal is not just to sell shirts but also establish a lasting relationship with a customer, it’s important to put a friendly face on your brand. A positive attitude helps solidify trust in what you offer, which will drive sales and create long-term partnerships between your brand and clients.

Are you ready to make a splash at your next event? Let Honolulu Shirt Shop create eye-catching, stylish custom T-shirts that help your brand shine! Since 1984, the company has provided quality shirt design, screen printing, embroidery, and ink-matching. Visit them online to learn more about their contract services, or call (808) 847-0831 to get started on your order.