The millennial generation is currently between 22 and 37 years old. This means they’re at the prime age to enter the real estate business and begin their careers. This tech-savvy generation can make your brokerage extremely profitable if you know how to hire and groom the right candidates. Here’s a closer look at how to tap into this valuable demographic.

Building a Team of Millennial Real Estate Professionals

1. Upgrade Your Technology

Millennials tend to be much more tech-oriented than the generations before them, which means they can work well with modern buyers who look for their homes and agents online. You’ll attract better talent if you can offer the latest tech in the realty industry. Younger agents will quickly get frustrated with outdated systems, so keep the entire team up to date with continuing education on the latest advancements.

2. Utilize Social Media & Your Website

Social media has become a core part of recruitment, and you’ll be missing out on a significant pool of candidates if you don’t use it. Post your job openings on LinkedIn. Share postings on your brokerage page, and have your current agents share to their own following on Facebook, Twitter, and Instagram. 

3. Work on Your Website

Prioritize your search engine optimization to pull in the people that are looking for their career online; if you don’t have a website, you aren’t relevant to them. Your website should be mobile-friendly and responsive since most millennials will be visiting your site from a tablet or smartphone

4. Don’t Micromanage

The traditional workplace hierarchy is going the way of the dinosaur. The younger workforce responds well to a mentorship style of management rather than micromanagement. They’ll welcome your guidance and experience if you provide it while allowing them to maintain their flexibility and entrepreneurship.

If you’re looking to open your own real estate franchise and build a team of agents, get started with EXIT Realty Upper Midwest. This brokerage offers amazing career opportunities throughout Iowa, Minnesota, South Dakota, Wisconsin, North Dakota, and Iowa. They bring a unique business model that is millennial-friendly without a multi-level setup. Learn more about their model online or by calling (651) 505-3570.