Onalaska, Wisconsin
715 2nd Ave S
Onalaska, WI 54650
(608) 781-9465

What Is the Difference Between Offset & Digital Printing? October 8, 2019

Onalaska, La Crosse County
What Is the Difference Between Offset & Digital Printing?, Onalaska, Wisconsin

Almost everyone has needed prints for something at one point, whether it’s a document, flyer, or business card. You may be surprised to learn that there are multiples printing methods that you can choose. Two of the most common methods are offset and digital printing, and below is a discussion about the differences between them.

What Makes Each Process Different?

Offset printing gets its name because the ink is not applied directly to the paper during the printing process. Instead, the printer first applies the ink to aluminum rollers, which then “paint” the design onto the paper. This process takes longer to set up, but those who use it believe the quality is far superior. Digital printing, in contrast, is a quicker form of printing that applies ink or toner directly to paper, based on a digital image of where the ink should be.

How Else Are the Two Unique?

Offset and digital printing aredigital printing different in many ways, not only how they produce prints. The price of each is also different. While rates will vary, 1,500 copies are generally considered the tipping point where cost becomes a factor. If you need fewer prints than that, digital printing is cheaper since the cost to set up offset printing is higher. For larger quantities, offset printing can be the way to go because the return on a large amount will usually justify the cost. Since offset printing is more intricate in the application of ink to paper, the quality is better, mainly in terms of the detail of color gradients and areas of solid hues. 

Why Paper Plays a Role

Printing services always ask customers about the type of paper they intend to use, and for a good reason. Standard weight paper is popular for digital printers. This use is because the focus isn’t on showing extreme detail—making them suitable for applications like document printing. The high-quality canvas paper is more common with offset printers since this paper better reflects the detail of intricate color patterns and subtle differences in gradients. 

 

When you need digital printing services, choose Miller Quik Print for the job. Located in Onalaska, WI, this professional printing company has been serving customers in areas like La Crosse, Winona, Viroqua, and Alma for over 25 years. This family-owned business offers the quickest printers within a 50-mile radius. To get in touch, call (608) 781-9465 or visit their website for more information about their services.

Other Announcements, Events and Deals from Miller Quik Print
A Guide to Using Full Color Printing for Advertisements, Onalaska, Wisconsin
Attractive, eye-catching advertising materials can give your marketing plan a boost. Full color printing is an easy way to make your designs pop. Learn more about the process below a...read more
The Benefits of Brochures for Small Businesses, Onalaska, Wisconsin
Today’s small businesses have access to tons of digital marketing options, but some of the more traditional methods can still be effective. For instance, brochures provide a tangible...read more
3 Tips to Create Effective Business Cards, Onalaska, Wisconsin
Whether you’ve started a new business or are expanding your current one, there are several steps you can take to ensure your clientele gets your information. Business cards, when tas...read more
3 Reasons to Put Your Company's Logo on Envelopes, Onalaska, Wisconsin
Your business logo is more than just an image. It also represents your brand's identity. Often, when companies hire printing services, their envelopes go overlooked, causing them to ...read more
How Print Marketing Could Benefit Your Business, Onalaska, Wisconsin
Building a business takes time and ingenuity. From reaching out to potential clients to making your name known throughout the community, each step of the process needs to be well tho...read more