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Signage plays an essential role in your business’ identity and message. However, outdoor business signs will gradually wear due to environmental factors, so it’s important to recognize when you need a replacement. Consider the following benefits of new signage to make the right move for your business.

Why Should You Replace Your Business Sign?

1. Boost Curb Appeal

Business signs covered in mildew, grime, and other debris can tarnish your curb appeal. Often, they make the building look off-putting and can drive customers away. A fresh, clean sign will appear welcoming, which is especially crucial if you rely on foot traffic. It'll also show that you take pride in your business, sending a positive message about your company and practices.

2. Improve Visibility

business signHave more businesses moved into your area? If so, you'll need to become more visible. Upgrade to larger, more vibrant signage that helps you stand out, especially if you were an early business that's now surrounded by new ones. Try standing in different areas at varying distances outside, and determine what size sign you need based on how far away you want it to be visible.

3. Update Your Brand

If you recently changed your colors or improved your logo, your business signs should reflect these upgrades. Do away with outdated signage so customers and potential clients can recognize your current brand. This is especially important if your previous branding was ineffective.

 

If you’re ready to upgrade your business signs, partner with Louisville Sign, Co. Serving a 100-mile radius around Mount Washington, KY, this commercial sign shop offers innovative solutions for business owners. They’ve created unique signs for over 14 years, including electronic messaging, neon signs, and vinyl. To learn more about their services, including sign design and installation, visit their website. To speak with a team member, call (502) 957-2161.

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