Promoting a charity event around one of your favorite causes is a great way to build brand representation for your business and the foundations you support. There are plenty of ways to spread the word about good causes, and often times a reliable printing company can help. Here’s how your prints can help to promote an event. 

5 Effective Ways to Advertise a Charity Event

1. Email Marketing

Emails are a great way to connect your business with current clients and reach out to new ones. If you’re promoting an upcoming charity event that you’d like to let your customers know about, schedule a three-part email strategy. Time your emails correctly so they show up in your target’s inbox during peak hours, and make sure you plan out the copy.

2. Post on Social Media

Social media is a powerful tool and a great way to spread the word of your foundation. You can create campaigns and run advertising on social media sites such as Instagram, Facebook, and LinkedIn. It’s important to know where your audience lives and how and when these posts will reach them. Be sure to include all the essential information about your charity event in each post.

3. Pass out Flyers

Hiring a printing company to promote an event is key to success. While digital formats are great, people still enjoy having something physical to read and hold in their hands, such as a flyer, which they can hang on their fridge as a reminder. Printing and distributing flyers is an excellent way to raise awareness of your cause and promote an event. It can also help you build connections with individuals and other business owners in the area since you’ll likely be passing them out by hand. 

4. Direct Mailers

If you don’t have time to pass out flyers by hand, you might want to consider direct mailers. A knowledgeable printing company can help you come up with the right design and feel for a mailer that will grab your target audience’s attention. If you’d like to open your event to a specific group of people, direct mailers are an effective way to get the information to them.

5. Invitations

If you’re planning or promoting a private gala or charity event, you’ll probably need to print invitations, which is no easy task. A printing company can help you get the job done quickly. You’ll also need to include RSVP cards that provide information about the time, location, and dress code of the event.

Your business or foundation relies heavily on printed material, such as business cards, flyers posters, and signs. Millprint LLC in Cincinnati, OH, can fulfill all of your printing needs. As a printing company that’s been in business for over 23 years, Millprint has the equipment and printing expertise to give you the right materials for your event. To speak to one of their designers, call them today at (513) 489-3000, or visit them online for a 10% coupon for first-time customers.