It takes a rare talent to attract home buyers and sell real estate successfully. As a realty business owner, you're only as strong as your team, so you must find the best salespeople and foster their skills over time. To encourage business growth, follow these tips for building and retaining a capable team.

How to Attract & Retain Real Estate Talent

1. Help Agents Hit the Ground Running

The early days in any new position are a struggle, and this is particularly true in sales. It's therefore essential that you help new agents ramp up sales efforts as soon as they start with you. By fostering early success, you'll encourage workers to stick around.

The most important step you can take is to provide lead generation support. Create workshops that help agents new to the area learn the regional market, and make sure your office is using the latest technological tools. Also, build a workplace culture based on mutual support, so experienced agents can ease new hires into the business and encourage success.

2. Maintain Continuous Training

Your goal is to help your agents succeed. To do that, you need to offer continuous in-house training on subjects as varied as time management, customer service, productivity, marketing, technology, and lead generation. The more skills your team has, the more successful—and happy—they'll be, and the more likely you are to retain a cohesive unit.

3. Prioritize Communication

One of the key skills any successful real estate agent has is effective communication. However, this means more than just having a silver tongue. It means being available when the client has questions, and it means listening when clients explain what they need. For instance, a new couple seeking a starter home may do better with a larger property if they’ve expressed plans to have children. On the other hand, agents must never presume to know precisely what a buyer wants. As the realty company owner, you should help your team hear and understand what their clients are telling them.

If you’re interested in becoming an entrepreneur and have considered buying a real estate franchise, contact EXIT Realty Upper Midwest in Chicago, IL. They have offices in Wisconsin, Minnesota, Iowa, and North and South Dakota, so they can help you build a team and grow your business wherever you are in the Upper Midwest. Visit their website to learn more about the company, or call (651) 505-3570 to arrange a consultation.