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It may be a digital era, but printing services aren’t going anywhere anytime soon. According to several studies, people of all ages tend to prefer printed books over e-books. Listen to Image Square Print and Graphics Santa Monica reveal why your local print shop is still thriving for book printing, brochure printing and non-digital reading.

Why Do People Prefer Print to Digital? 

1. Less Eyestrain & Headache 

Staring at a screen for a prolonged period can lead to eyestrain and headaches. Furthermore, light-emitting e-readers can negatively affect sleep patterns. In fact, a study found it takes e-book readers 10 more minutes to fall asleep compared to those who read print materials. 

2. Fewer Distractions 

Electronic devices contain numerous distractions. For one thing, users can easily be tempted to surf the web or check social media while in the middle of reading a text. Even e-readers have pop-up ads that divert the reader’s attention. 

3. Better Reading Comprehension 

printing servicesstudy conducted at Carnegie Mellon University found people have better reading comprehension when reading from a printed book—rather than an e-reader. The researchers found participants were more likely to skim and skip text while reading on a digital device. When they were asked to write a summary of the text, those who read from a printed copy demonstrated greater understanding. 

4. Stronger Connection 

Reading from printed materials gives people a pleasant, tactile experience. Researchers have found people enjoy being able to hold a book and turn its pages. This physical connection results in a stronger emotional connection as well. People feel more invested in stories and characters when reading from a printed text. 

Image Square Print and Graphics Santa Monica is your Printing Services provider online nationwide, and locally in Santa Monica, CA. Ranked one of the best online printing services of 2019, everything you can imagine we can print, and we are your web to print solution online—done quickly and with excellence and cost-effectiveness. Make your order and upload your design today (yes, we have same day delivery!)

This article originally appeared in nearsay.com on 7/27/2017

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