Before you can get started on signs and other marketing materials for your business, you’ll need a logo. Your logo serves as a visual representation of your brand, making your business easily identifiable and memorable. This symbol will be included in virtually every product, letterhead, and marketing material that you output. If you’re ready to start establishing your company’s image, the following logo design tips can help get you started. 

3 Logo Design Tips

1. Embrace Simplicity

The goal is to be able to get your message across quickly. Consumers should be able to glance at your logo and understand what you are trying to convey. Simplicity is memorable. Limit your logo to two colors and keep your design as simple as possible. In addition to making your logo easy to remember, simple designs are easier for you to work with. An intricate design may have to be shrunk or cropped to fit on a sign or banner. This leads to your logo image becoming distorted or blurry. Simple logos are much easier to work with on advertising and marketing material. 

2. Make it Original

Your type of business may not be original, but your company is. Whether it’s a coffee shop or florist, it’s your particular business model, ideals, and employees that set your business apart from others. Your company is different, and your logo should be too. What this means is, if your business is a coffee shop, your logo doesn’t have to be a coffee cup design. If your business is a flower shop, you don’t need flowers as a part of your logo. When it comes to logos, you don’t want yours to look like anyone else’s. Brainstorm images, patterns, or designs that not only speak to what your company does, but who your company is. Use your logo to tell a story. It can speak to your company’s history, location, or even your goals for the future. 

3. Take Your Time

Your company’s logo isn’t something you should rush. Creativity can take time to develop. If you hurry and come up with a concept or idea and run with it for the sake of having it done, you may find that you regret it later. Once it’s on the Internet or adorning signs or brochures, it’s a long process to rebrand. Changing it later can also lead to consumer confusion. Take your time, ask for opinions, and make sure you are proud of your design. 

Once your logo is designed, it’s time to get it out there for the world to see. Turn to the expert sign makers at Creative Blast Company in Cincinnati, OH, for help. For 30 years, they have specialized in crafting unique custom redwood and cedar signs for businesses. Visit them online to read about their services or call them today at (513) 251-4177 to start designing your personalized sign.