For most coffee drinkers, grabbing packages of grounds from the grocery shelves when shopping is almost automatic. You could, however, enjoy a bolder, more aromatic, and better-tasting cup of joe at home with whole bean coffee. Here are three reasons why you should trade your coffee grounds for whole beans. 

3 Reasons to Choose Whole Bean Coffee

1. Less Oxidation

Oxidation generally occurs when a chemical substance changes due to the presence of oxygen. When exposed to air, ground coffee oxidizes and loses the compounds that give it its divine flavor and aroma. In short, store-bought ground coffee has been oxidizing since the grinding process. Consequently, it’s neither fresh nor flavorful. By grinding whole beans when you’re ready to brew, you're preserving the compounds that make coffee a heavenly treat.

2. No Contamination

Ground coffee absorbs odors. Some people actually place coffee grounds inside their refrigerators to neutralize smells. Ground coffees purchased at the grocery start absorbing kitchen odors as soon as you bring them home, including the scents of garlic, onion, and bananas.

3. Better Taste & Richer Aroma

The oils in coffee beans give coffee its bold taste and rich aroma. When you brew a cup, these oils dissolve in water to make a fragrant and delicious beverage. Any form of moisture, including the steam and humidity of a hot kitchen, will also dissolve these oils. To avoid bland, flavorless brewed coffee, opt for whole beans. They’ll preserve your coffee's quality right up to the moment you're ready to drink it.

For high-quality roasted or green coffee beans, coffee flavorings, and roasters, trust U-Roast-Em in Solon Springs, WI. They source whole bean coffee from countries around the globe, including Colombia, Yemen, Costa Rica, and Peru, and also supply fair-trade coffee to help producers. Call (715) 378-2448 to place an order, or shop online. Get free shipping when you spend $50 or more and an additional 5% discount for purchases over $200.