Many prospective home buyers do their first phase of shopping online, which is why having an effective real estate website is crucial. It can be the bait that draws them in for a viewing and purchase, and because of this, there are key elements your site should have. Keep the following in mind if you’re creating a listing site to streamline your success.

Top Priorities for a Real Estate Website

1. High-Quality Photos

Photos are the lifeblood of any real estate listing, and it’s best to always go professional. Have a home photographer stop by the site and take detailed pictures of every single room. Don’t be afraid to go overboard—buyers will be happy that even the smallest details are captured. Lay these out in a digital photo book or in a neat grid on a dedicated webpage. It’s helpful to have zoom-in functions so buyers can take a closer look.

2. Mobile Optimization

Many people shop on the go, so mobile optimization is essential. If a webpage can’t convert from its desktop display, the website will be difficult and clunky. Most web development and hosting sites include mobile conversions and responsive design. If not, hire a web designer to create an effective solution.

3. Clear Contact Options

Clear contact info is a must. Include it on a permanent header or footer that’s easy to find, and add a dedicated contact page as well. You should have your phone number, email, and any other method you prefer buyers to contact you with. To streamline the process even further, include an online submission form so they can contact you directly through the website.

If you want to excel in real estate, EXIT Strategy Realty has all the resources you need. Serving the Upper Midwest, this proven agency gives aspiring realtors and real estate agents all the backing and training they need to advance in the industry. They also provide franchising opportunities, which you can explore on their website. Call (651) 505-3570 to speak with a representative and connect on Facebook for news and updates.