As a business owner, you likely have many goals for your company—from increasing your bottom line to expanding your client base. Luckily, you can tackle many of these to-dos by focusing on your promotional graphics. For the best results, refer to the following list of elements when designing your next sign.

5 Key Elements of Successful Promotional Graphics

1. Eye-Catching Logo

When you think of the world’s most recognizable brands, an image likely comes to mind. What if you could achieve this level of brand awareness for your company? By designing a simple, bold, and intriguing logo in a hue that reflects your mission, you can use promotional graphics to embed your company in the minds’ of passersby.

2. Address & Phone Number

No matter how memorable your graphics are, they won’t immediately affect your business—unless you supply potential customers with a way to reach you. List your phone number to get people to discuss their needs with you, or your address if you’d prefer they’d stop by. For example, a plumbing company might do better with a phone number, while an art gallery should direct clients to their location.

3. Online Contact

Today, a significant chunk of marketing is done online. Whether you’re trying to gain followers on Twitter or showcase a photo gallery on your newly designed website, don’t forget to direct customers to your internet presence. Then, you’ll have a built-in audience for your digital marketing efforts.

4. First-Time Customer Promotion

While some customers might be interested in your advertisement, they might not be intrigued enough to make a move. Encourage them to reach out for a consultation, ask for a quote, or make a reservation by offering a promotion for first-time customers. Whether it’s 10% off a service or a free cocktail with the purchase of an entrée, a simple call-to-action may be enough to turn a stranger into a customer.

5. Sister Companies

If you own several small businesses and are currently trying to promote your newest enterprise, it helps to raise brand awareness by reminding customers of your past or current projects. For example, by displaying smaller logos of sister eateries in your restaurant group, passersby might be more willing to take a chance on your new, unfamiliar establishment.

If you’re interested in spreading the word about your company, reach out to Aggressive Graphics today. This Saint Jacob, IL, area company offers a wide range of promotional graphics for their customers, from business cards to billboards. They also produce vehicle wraps for cars and trucks, so you can advertise while your fleet travels around town. To learn more about their products and services, visit the website, or call (618) 410-0534 to request a free quote.